Pelckmans • Uitgeverij
Video's for the reading week 2025.
Produced a series of social media videos for De Voorleesweek 2025 on behalf of Pelckmans Uitgeverij, bringing the spirit of the reading week to life across digital platforms.
Challenge
Pelckmans Uitgeverij wanted to promote De Voorleesweek 2025 with engaging social media content that would capture the warmth and joy of reading aloud — content that could travel well across platforms and connect with a broad audience.
Approach
We developed a video concept tailored for social media formats, focusing on authentic storytelling and visually appealing footage. The goal was to communicate the message clearly and emotionally within short-form video constraints.
What we delivered
Social media videos
Short-form video content optimised for platforms like Instagram and Facebook.
Campaign visuals
Footage and edits aligned with the Voorleesweek 2025 campaign identity.
Outcome
The videos were published across Pelckmans Uitgeverij's social media channels during De Voorleesweek 2025, effectively reaching the campaign's target audience and supporting the publisher's promotional goals.
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